About Us

Hi, I’m Amy — the founder and creative heart behind I Heart Crafts.
I created I Heart Crafts from a passion for thoughtful, meaningful gifting. What started as a love for crafting has grown into a personalised gift brand specialising in custom keepsakes for life’s most important moments — from Weddings and Anniversaries to Christmas, Valentine’s Day, Mother’s Day and beyond.
I believe the most treasured gifts aren’t the biggest or the most expensive — they’re the ones made personal.
Every design begins with care and intention. Whether it’s a wedding horseshoe symbolising good luck, a heartfelt Mother’s Day keepsake, a romantic Valentine’s gift or a magical Christmas decoration, each piece is created to mark a moment and tell a story.
As a small independent business owner, I personally oversee every stage of the process — from product design and engraving to packaging and customer care. Quality, attention to detail and beautiful presentation are at the centre of everything I do.
I Heart Crafts is built on the idea that personalised gifts create lasting memories. Knowing that something I’ve made becomes part of a proposal, a wedding morning, a festive tradition or a family celebration is what inspires me every day.
Thank you for supporting a small business and allowing I Heart Crafts to be part of your special moments.
With love,
Amy
Founder, I Heart Crafts